Nissan creates "Pure Drive," a green label for European markets
Filed under: Diesel, Etc., Nissan, European Union, Japan

Like many other automakers in Europe, Nissan has created a special marketing badge to identify the least polluting vehicles across its range which will be used both in Europe and Japan. The chosen name is Pure Drive, which I think is one of the least imaginative on the market. Sibling company Renault's ECO2 label is more fun, as is its TV spot. As we have mentioned here, the "green label" is usually applied to a company's least powerful models that also have higher gear ratios, low-rolling resistance tires and some aerodynamic work. As for Nissan, the label is applied to those vehicles which emit less than 140 g/km of CO2. The new Pixo, the 1.2-liter gas and 1.5-liter diesel Micra and Note, the 1.5-liter diesel Qashqai, Qashquai+2 and Tiida (the Versa) now all come in Pure Drive versions.
[Source: Nissan]
Mazda has just launched it's latest "Kei-class" car in Japan with the redesigned AZ-Wagon. The "Kei" cars are built to specifications defined by law in Japan that place limits on size engine displacement and power. Kei cars are limited to 660 cc of engine displacement and 63 hp along with a maximum length of 3.4 m. The new AZ-Wagon is claimed to beat current Japanese emissions standards by 50-75 percent. All of the engines get variable valve timing and normally aspirated versions with a manual transmission are rated at 55.3 mpg (U.S.) on the Japanese urban test cycle. There are three transmission choices, a 5 speed manual, 4 speed automatic or a CVT. Amazingly for this tiny car, it can also be had with either front wheel drive or all wheel drive. None of these Kei cars are designed to meet U.S. crash safety standards so they aren't likely to appear here anytime soon with one distinct exception, the Mitsubishi iMiEV electric car. The i that it's based on is also a Kei car. The AZ-Wagon is priced from $8,600 to $13,800 and the press release is after the jump.

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One of Japan's largest sake manufacturers, Gekkeikan, has announced the development of a new "super yeast" able to produce cellulosic ethanol from non-edible parts of plants, such as paddy straw and chaff. The super yeast that produces alcohol was created with genetic engineering, by integrating koji mold genes that produce cellulolytic enzymes into sake yeast. These enzymes become densely displayed on the surfaces of the yeast cells. Since this super yeast has the functions of the standard koji mold, it achieves one-step production of ethanol from pretreated cellulose. The company claims the whole process is completed with a new easier pre-treatment at high temperature and pressure, which saves energy and uses insignificant chemical components.













