BMW's Strategy Number ONE includes new city car, excludes CS
Filed under: Emerging Technologies, EV/Plug-in, Hybrid, BMW, Lightweight

BMW has decided that it would be prudent to abandon high-end halo cars in the wake of the global economic downturn and the low profit margins of such low-volume vehicles. That means that we should not expect a production version of the range-topping Concept CS that has been paraded around by the German automaker these last few years. Instead, expect BMW to refocus its efforts on efficiency, with city cars and electric cars taking a new priority. Sure, cars that use electric motors and expensive batteries are also likely to post low profit margins at first, but the research and development into the new fuel-savers could prove invaluable as the technology filters on down the line to more mainstream models.
The long-rumored return of the Isetta brand seems like a virtual lock, if not in name at least in spirit as part of BMW's Strategy Number ONE plan. Included in the new plan are further inroads with the automaker's EfficientDynamics project and both electric and gas-powered city cars.
[Sources: Automotive News - sub. req'd, BMW]
























