Tesla hires former Harley Davidson exec for sales/marketing post
Filed under: Tesla Motors
Now that Darryl Siry has left the building we know who the new sales boss is at Tesla Motors. Michael van der Sande from Harley Davidson will be joining Tesla in the senior VP role responsible for sales and marketing. As a veteran of Harley Davidson, van der Sande clearly has experience nurturing a premium niche brand with a loyal following. That seems to be exactly what Tesla someday aspires to be. At Harley, the multi-lingual van der Sande was director of strategic planning and then oversaw Harley's Europe, Middle East and Africa operations. With Tesla making aggressive moves into Europe, someone with van der Sande's background may be exactly what the company needs. Tesla however, must provide some product for van der Sande to sell. With the recent delay to the Model S development program, Tesla really needs to crank up production and deliveries of the Roadster in order to generate the cash flow needed to keep the lights on. From what we hear, that is starting to happen, but it looks like they will also need some cash help from the government to move forward.
[Source: Tesla]























